- 3.1 Science? Not my cup of tea!
- 3.2 Rate your ‘capital’
- 3.3 Science capital
- 3.4 Case Study: Mr Okello’s class
- 3.5 Who has science capital?
- 3.6 There is no general public
- 3.7 Audience segmentation
- 3.8 Case Study: A V&A museum exhibition
- 3.9 Tailoring to specific needs and interests
- 3.10 Tailoring activity
- 3.11 Bonus Homework
- Audiences Quiz
3.4 Case Study: Mr Okello’s class
Below is a case study showing how science capital affected the experiences of students in a science classroom:
While the above is put in the context of education, it can of course be applied to all kinds of interactions with different audiences. In particular, if you want to really engage your audience, thinking about how you can link your scientific concepts to their cultural and science capital may be a good strategy.