Welcome to our STEAM online course in science communication. This course can act as a stand-alone, providing you with a basic understanding of various areas of science communication. It can also be a foundation for attending the STEAM face-to-face programme in Malta, where you will build on the learning found here by applying your new knowledge and developing skills.
There are 11 modules in this course and we recommended completing them in order, particularly modules 1-3. Click on the curriculum and then on each link to start a lesson. Under each lesson is a ‘complete‘ button. This records your progress so you can come back to the course at any time and pick up where you left off. Each module also ends with a quiz.
Throughout the modules are activities for you to complete with ‘paired sheets‘ that you can refer to for answers or guidance. They are not part of any assessment but are there to help cement what you have just learnt. Some activities have the opportunity to submit your answers to us so they can form part of our discussions at the summer school.
The quizzes at the end of each module are an opportunity to test your learning and form the ‘assessment‘ of this course. You have three attempts at each quiz and it is not timed. Once you have submitted your first attempt you can click on the ‘review‘ button to see your answers as well as our guidance.
1. Introduction to Science Communication
- 1.1 Learning from past mistakes
- 1.2 Case study: Cumbrian sheep farmers
- 1.3 Where did it go wrong
- 1.4 Moving towards a dialogue model
- 1.5 Science communication scale
- 1.6 The spectrum of public participation
- 1.7 Identify the participation level
- 1.8 Why should we engage with the public with science?
- 1.9 Your science communication motivations
- 1.10 Bonus homework
- Introduction to science communication quiz
- 3.1 Science? Not my cup of tea!
- 3.2 Rate your ‘capital’
- 3.3 Science capital
- 3.4 Case Study: Mr Okello’s class
- 3.5 Who has science capital?
- 3.6 There is no general public
- 3.7 Audience segmentation
- 3.8 Case Study: A V&A museum exhibition
- 3.9 Tailoring to specific needs and interests
- 3.10 Tailoring activity
- 3.11 Bonus Homework
- Audiences quiz
4. Presentation Skills
6. Communications and Branding
7. Media and Journalism
- 7.1 The role of science media
- 7.2 Does the media harm science?
- 7.3 Journalism to ‘churnalism’
- 7.4 Fake news and alternative facts in a post-truth world
- 7.5 How do we tackle fake news and post-truth politics?
- 7.6 Misleading reports
- 7.7 Psychopathic gin drinkers
- 7.8 Bonus homework
- Media and journalism quiz
11. Evaluation and Planning