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1. Introduction to Science Communication
- 1.1 Learning from past mistakes
- 1.2 Case study: Cumbrian sheep farmers
- 1.3 Where did it go wrong
- 1.4 Moving towards a dialogue model
- 1.5 Science communication scale
- 1.6 The spectrum of public participation
- 1.7 Identify the participation level
- 1.8 Why should we engage the public with science?
- 1.9 Your science communication motivations
- 1.10 Bonus homework
- Introduction to science communication quiz
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2. Dialogue
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3. Audiences
- 3.1 Science? Not my cup of tea!
- 3.2 Rate your ‘capital’
- 3.3 Science capital
- 3.4 Case Study: Mr Okello’s class
- 3.5 Who has science capital?
- 3.6 There is no general public
- 3.7 Audience segmentation
- 3.8 Case Study: A V&A museum exhibition
- 3.9 Tailoring to specific needs and interests
- 3.10 Tailoring activity
- 3.11 Bonus Homework
- Audiences quiz
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4. Presentation Skills
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5. STEAM
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6. Communications and Branding
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7. Media and Journalism
- 7.1 The role of science media
- 7.2 Does the media harm science?
- 7.3 Journalism to ‘churnalism’
- 7.4 Fake news and alternative facts in a post-truth world
- 7.5 How do we tackle fake news and post-truth politics?
- 7.6 Misleading reports
- 7.7 Psychopathic gin drinkers
- 7.8 Bonus homework
- Media and journalism quiz
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8. Online and Social
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9. Writing
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10. Videography
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11. Evaluation and Planning
3.5 Who has science capital?
You are running a Cafe Scientifique in a local coffee shop near a UK university. The event will involve a male speaker talking about their research into particle physics (using his standard set of slides), followed by a Q and A with the audience.
For each characteristic, select which is the most appropriate ‘capital’ for this kind of field.
Remember, this is not a questions of who you think should be comfortable in this environment but who might feel more out of place in this environment based on traditional and existing UK culture.
Now take a look at some of our answers: